Why a Southern Baptist pastor would consider the merits of postmodern philosophy

I would like to turn this into something longer but will simply offer a quote from Carl Raschke’s TheNext Reformation to see if I can garner some conversation partners first. Here is the quote,

The postmodernist preoccupation with popular culture, which many evangelical theologians disdain, is not necessarily an unchristian fascination with sex and celebrities, but a form of cultural sensitivity and intellectual humility that ultimately offers an evangelical opportunity that hard-core Christian rationalists overlook. (p.20)