It works. We just finished watching Season 1 of Mad Men. It only took me six months to get around to watching the last disc sent by Netflix. We are slow. And, in terms of keeping up with the story, we are woefully behind.
Peggy, Don Draper’s secretary, helped write a pitch for a product early on. Her aspirations to be more than an assistant grew with the realization she was good at copy writing. On the four final episodes, Peggy’s help is enlisted again. This time she is invited to help with a weight loss product for women. It became apparent that the apparatus did not really have any data to back up its claims, but after all the company is hired to sell a product not prove its claims.
Could the product live up to its billing? Peggy tried out the exercise device. Something like one of those products that promises to help lose weight without really expending any effort. Consider it something of an ultrasound device intended to stimulate muscles to contract for therapy with the hope that it would cause those pounds to fall off. You know the sort of thing, “You just wear this device, grab a good book, and read the pounds away.”
The problem came when the device had another effect. Read More