Consuming Jesus by Metzger, Chapter 2


Growing up talk of “spiritual warfare” tended toward the demonic menaces of “spirit beings” aligned with Satan. I recall hearing Sam Cathey preach at our State Evangelism Conference in the early 1980’s. His stories of encountering the demonic sent chills down the spine. We left charged to understand, “We wrestle not with flesh and blood.” Over the years I have found those willing to suggest another nuance to this description. The suggestion is not necessarily the absence of the demonic, but instead the understanding we wrestle with systems and structures fallen with little systemic interest in the well-being of people. Consequently when battling the Roman Empire, for example, it may well have been Christians were battling forces in “heavenly” (elevated) places that warred against the very Good News of Jesus, the Christ.

Dr. Metzger bids us enter the fantasy world of Tolkien’s, Lord of the Rings. Looking deeper than the startling figures of the Balrog or the wicked Sauron we are invited to consider,

One of the forces Tolkien subtly depicts in his masterful trilogy is industrialization’s onslaught and the resulting depersonalization and dehumanization of the world. (p.40)

If the literary genre employed by Tolkein offered a cultural critique of the effects of industrialization, Metzger suggests parallels for today,

Parallel forces that have an impact on the evangelical church and culture at large today are consumerism and free-market enterprise. The consumerist mindset entails giving consumers what they want, when they want it, and at the least cost to the consumers themselves. It also creates in consumers the desire to want, and then to want more, event to want things they did not originally want – programming them to buy a given product in the free-market system. Such catering to what consumers want and creating wants in order to win them over to buying a given product is socially acceptable today, even in the church. (p.40)

Chapter two is titled, Disordered Vision. Keeping with the underlying premise that we continue to battle racism and classism, even in the Church, Metzger notes what he considers the “Consumer Trade Triangle” that distorts the Church’s vision of the world. From this point forward it should be noted Metzger interacts with Michael O. Emmerson and Christian Smith’s, Divided by Faith: Evangelical Religion and the Problem of Race in America. The three sides of this “consumer trade triangle” are: consumerism, upward mobility and homogeneity in the church.

The first blind spot noted by Metzger – “ever-evolving racialization.” He suggests we may have a teacher in history when it comes to racialization but we “tend to attach racialization to a particular era, not realizing racialization adapts and evolves with time. The failure to recognize the evolving nature of racialization has “grave implications:: the more people ignore racialization or think that it is behind them, the further entrenched it becomes. (p.41)

“Some of my best friends are black.” These statements belie the underlying arrogance as if to say in my cadre of friendships I pass the test of being racially sensitive because I can name of few people of color among my friends. Metzger suggests we have been blinded by our own insistence issues of race belong to the “ante-bellum” South.

Another blind spot created by “consumer trade triangle” is “omnipresent consumer-market forces.” “Whether or not it is self evident that all people are created equal, it is self-evident to many today that all people are created to exist as solitary individuals who shop and sell.” (p.43) T-Shirts exalt this notion with the maxim, “I shop, therefore I exist.”

Metzger suggests, and rightly so, racism and classism follow economics. He stings the reader with the reality of econmic forces on our view of people.

In a consumer-oriented, free-market society, the value of something increases when the demand for it increases; thus value is not inherent, but imposed. This is true of products, but also of people: we often treat people as commodities, not as persons on communion. Human life is based on usefulness and likability. (p.46)

For many it may be a bit unsettling to discover Metzger is critical of McGavran’s “homogeneous unitl principle.” The charge lies in the practical expressions of working to satisfy “peoples affinities and likes.” (p.47)

Success blinds us to the forces at work against us. “It is often about satisfaction at the least cost.” (p.48) As a result the prophetic voice is muted, especially when it strikes at the heart of that which makes us satisfied. In this section Metzger offers a careful evaluation of the ministry of Purpose Driven Church, Rick Warren, and Saddleback Church.

Metzger treats “Evangelical Social Structures” as an area where the church may be peculiarly blind to the effects of the “consumer trade triangle.” It is at this point we might insert the “Evanglical Balrog,” the system at work undermining the “complete” effects of the Gospel. We Americans may find it hard to accept critique where those systems and structures we helped create have at the present become catalysts for the very kinds of life change brought by the Gospel. Noting the results of extreme individualism and which promotes solutions only in terms of the individual. Therefore, if racism and classism inhere structurally they cannot be seen as those in the Church consider the ills as they rest only on the individual. Dr. Metzger adds the fertile ground of a small group basis for continuing to breed the very atmosphere the Gospel undermines.

The final section of this chapter ends,

We evangelicals have been structured historically and culturally in such a way that we are often blind to the divisive forces arrayed against us. The Bible sheds light on our historical and contemporary situation and provides clues for engagement in the present hour. . . .

The church must rediscover its own story and its sacramental means of sustenance in order to reconfigure the structures to defeat consumerism and its depersonalization and dehumanization of the world with all that entails for race and class divisions. Only when the church makes such rediscoveries and reconfigurations will its own witness to the gospel prevail in the struggle against this Balrog and the forces of Mordor. As in the case of Frodo and his friends, it will require that the fellowship be centered in a firm hope in the reigning and returning King.

About the Author
Husband to Patty. Daddy to Kimberly and Tommie. Grandpa Doc to Cohen, Max, Fox, and Marlee. Pastor to Snow Hill Baptist Church. Graduate of Oklahoma Baptist University and Southwestern Baptist Theological Seminary. Reading. Photography. Golf. Colorado. Jeeping. Friend. The views and opinions expressed here are my own and should not be construed as representing the corporate views of the church I pastor.

1 comment on “Consuming Jesus by Metzger, Chapter 2

  1. Todd Littleton says:

    Posting for Natalie,

    Todd, your posts are really making me want to check out this book! You mentioned Donald McGavran’s homogeneous unit principle, which is funny because his writings and others like him from a “Perspectives” class I took opened up my eyes to a world beyond US Christianity. Later I realized the ethno-racial/consumeristic implications of this way of thinking. It sounds great for church growth, but at what costâ?¦

    I’m lost on all the Lord of the Rings talk, I’ll admit, so looks like I should read that first before Metzger’s book!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.